About Me

Originally from Australia, my husband and I unexpectedly made Zurich our home in 2010, when it was simply too beautiful to leave. Fuelled by my own tumultuous experiences of motherhood here with my two young boys, and particularly my own achingly-difficult breastfeeding journeys, I retrained as a Certified Breastfeeding Counsellor (CBC/CBI).

I became passionate about empowering new mothers with empathetic support and reliable, evidence-based information, giving them the confidence necessary to watch their babies grow with pride. This dedication ensures my continued learning through the attendance of international conferences, my insatiable reading and my constant questioning of accepted breastfeeding practices.

My passion has led me to an extensive array of work, including:

  • Founder and administrator of the 1000 member Facebook group "Breastfeeding Mamas in Switzerland", providing an accurate peer-to-peer support network for both mothers and health professionals throughout the country.
  • Panelist at the World Health Organisation's Baby Friendly Hospital Initiative congress in Geneva (2016-10-24)
  • Google Zurich's onsite breastfeeding advisor throughout the opening of new breastfeeding and parenting facilities, providing employees and visitors with support and advice.
  • Presenter at Google's internal Tech Talk on pregnancy and early parenting (2016-02-02).
  • Recipient of a Diversity Scholarship with iLactation for the International Breastfeeding and Human Milk conference.
  • Employed at Praxiszentrum Arcus, a women's centre for integrated medicine, providing:
  • Involved in the running of a support group for new mothers through a local hospital, Paracelsus Spital Richterswil, where I am recognised as a local expert in particular breastfeeding issues.
  • I am the Swiss representative and administrator for the Human Milk For Human Babies organisation, promoting informed, informal milk donation and connecting mothers with over- and under-supply of breast milk.
  • I continue to have articles published in the international magazine "Breastfeeding Today" (circulation >100k), as well as the parenting magazine "Mothering Matters".


"Johanna Sargeant is the reason why many English-speaking, expat women in our area go on to having successful breastfeeding experiences, with 'success' defined in the most personal of ways. Her compassionate, and evidence-based style is also highlighted by her no-B.S., all-inclusive attitude. I seriously think the world of this lady."

"When you combine knowledge and passion about a subject like breastfeeding, mountains are moved in such a compassionate way! Johanna and Francesca you have clearly found your calling! Because of that, the breastfeeding journey of many mamas and babies will be an empowered one! My hat goes off to both of you! BRAVO!" (Regarding our prenatal breastfeeding preparation classes).

In my past lives, I have studied English Literature, Education, Biomedical Science and Occupational Therapy, both in Australia and Canada. I taught English for a few years before embarking on our many-months-long cycling and camping tour of Europe, which very unexpectedly led us to a life here in Switzerland! I am also a musician, having worked as a singer, songwriter and guitarist for many years of my life, and am very excited at having recently acquired a piano. I have played netball for Switzerland in the European Championships, spent a year both learning German and writing a novel in increasingly bad English, love cooking only for people who love eating, and will forever be an overthinker, overanalyser and oversharer.

Learning to ski as a 31 year old... always learning something!

Follow my frequent goings on with my personal Facebook page, Milk and Motherhood.

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